Creating Content Pages

    In Chapter 3: Creating Content Pages reminds every webmaster that the appearance and site presentation are not the only qualifications of a great website. Your content is the meat, the heart and soul of your site. Without the right kind of stuff you write, your site will probably not be visited by people, even if you know SEO.

  • Creating Content Pages
    • Keyword-Rich Body Text
    • Press Releases
    • SEO Copywriting
    • Build Sites for Visitors Rather than Search Engines
    • Articles vs. Blogs
    • Design and SEO

Creating Content Pages

    What is the significance of content when it comes to website management and search engine optimization? If blood is the life giving fluid that flows through the veins and arteries of a human being, you might say that content in a website is an essential determinant of how that site can survive.

    Content creation is not exactly as simple as writing a few paragraphs to describe your product or the services that your company offers. A lot of times, content creation involves timely research for elements such as keywords, popular products, news reports, and the like. The manner in which you post your text onto your site also matters, and that can make the difference whether your site will be a hit with visitors or not.

    Note that not all webmasters write their own content for their websites. As a matter of fact, there is an industry in which professional writers are hired to provide the content that visitors like to read on certain websites, may it be for product reviews, news reports, informative articles, and more.

In this chapter, the following aspects of website content creation will be discussed:

  • Keyword-Rich Body Text
  • Press Releases
  • SEO Copywriting
  • Build Sites for Visitors Rather than Search Engines
  • Articles vs. Blogs
  • Design and SEO