Search Engine Optimization

    In Chapter 4: Search Engine Optimization, get the lowdown on the essence of SEO. Learn about the elements that constitute a site that has been optimized for search engines. From meta tags, keyword research, content creation, and more, you will find out how you can make use of each element to the benefit of your website.

  • Search Engine Optimization
    • SEO Process
    • On Page Optimization Factors

       

      Page Title, Meta Keywords and Description, Anchor Text,  Comment Tags, Headlines (H1, H2…. Sub titles etc),  Content Optimization,Keyword Research (Types of keywords, Stop words), Alt IMG Attribute, Need for Outbound Links, Internal Linking,Landing Pages, Robots.txt file

    • Off Page Optimization Factors

       

      Backlinks (Link Popularity), Link Building / Link Baiting / Link Campaign, Social Book marking, 301 and 302 redirects

    • Dynamic Page Optimization
    • Ecommerce Websites SEO
    • Local Search Engine Optimization
    • SEO for blogs
    • PDF Optimization
    • Long Term SEO

Dynamic Page Optimization

    As mentioned earlier, dynamic pages may be identified by visual inspection or based on their file name extensions. To the human eye, dynamic pages are viewed as having animated features, moving buttons and menus, as well as multimedia additions that can only be done by using programming languages from various types of software.

    By checking out the file name extensions, or the letters following the dot “.” in the URL, dynamic pages do not end in .html or .htm. The most common extensions for dynamic pages are .php, .asp, .jsp, and .cfm.

    The languages or codes used to create these pages are developed by different companies, but their outcomes are almost the same. They all produce pages that are appealing and more interactive to the web user.

    It used to be that the search engines were unable to crawl content generated by dynamic pages. Such was the hurdle that has been overcome by the constant developments in search engine technologies. Take for example Google, as it can present pages in listing regardless of file name extensions.

    However, for the more conventional web designers, although dynamic pages give an edge, static pages are more stable and less problematic for search engine spiders. According to experts in SEO, the recommended practice is to submit both dynamic and static versions of a page to the directory or search engine. Also, sitemaps are ideal for use when putting up dynamic pages. Spiders and bots are well-assisted when sitemaps are generated for a specific site.