Search Engine Optimization

    In Chapter 4: Search Engine Optimization, get the lowdown on the essence of SEO. Learn about the elements that constitute a site that has been optimized for search engines. From meta tags, keyword research, content creation, and more, you will find out how you can make use of each element to the benefit of your website.

  • Search Engine Optimization
    • SEO Process
    • On Page Optimization Factors

       

      Page Title, Meta Keywords and Description, Anchor Text,  Comment Tags, Headlines (H1, H2…. Sub titles etc),  Content Optimization,Keyword Research (Types of keywords, Stop words), Alt IMG Attribute, Need for Outbound Links, Internal Linking,Landing Pages, Robots.txt file

    • Off Page Optimization Factors

       

      Backlinks (Link Popularity), Link Building / Link Baiting / Link Campaign, Social Book marking, 301 and 302 redirects

    • Dynamic Page Optimization
    • Ecommerce Websites SEO
    • Local Search Engine Optimization
    • SEO for blogs
    • PDF Optimization
    • Long Term SEO

Ecommerce Websites SEO

    Perhaps you have heard of ecommerce sites, but are not exactly sure what they are. Think of these websites as online stores, whose objective is to invite customers to buy the products or avail of the services they sell. Search engine optimization is highly effective in the conversion of site visitors into sales and income.

    As with any other site, an ecommerce site should attempt to gather more visitors via link building. It will be ideal to have their links posted on sites that are related to the products they sell. Along with that, as mentioned in chapter 3, they can advertise through press releases and article distribution across email groups or electronic newsletters.

    If you are to construct an ecommerce site, remember that your navigation menu should be SEO friendly. Keywords describing the categories of products should be properly used, with appropriate links and anchor texts included.

    Remember to use appropriate filenames for your product photos, as well as keyword rich descriptions, meta keywords, meta descriptions, and Alt IMG attributes, which were all explained in this chapter.

    As it will be discussed in chapter 6, one of the best solutions in web advertising can be found in Pay Per Click campaigns. You will learn more on the implementation of these advertising strategies, and how they can be very profitable for ecommerce websites.