SEO Tools

    In Chapter 9: SEO Tools can come for free, while some webmasters really invest in these elements that provide SEO for their sites and businesses. You can be given info on the basics behind these tools, and how helpful they can be to a webmaster who is after a good page ranking.

  • SEO Tools
    • Keyword Density Tool
    • Keyword Selection Tool
    • HTML Validation Tools
    • Google Toolbar
    • Web site analytics tools
    • Yahoo Web Rank Toolbar
    • Broken Link Checker
    • Search Engine Submitters
    • Software That Supports Your Site

Keyword Selection Tool

Google Suggest

When you type in your search queries on Google Suggest from this link (http://www.google.com/webhp?complete=1&hl=en) you will immediately be given a drop down list of possible completions to your keyword search, as well as the number of entries that can be displayed after you click on the button “search”.

    For example, if you type in “tennis balls”, your first three suggestions on the drop down menu will be the following:

"tennis balls in dryer" 53,900 results
"tennis balls buy" 247,000 results
"tennis balls price" 254,000 results

    In a way, this tool helps you estimate on the popularity of the keywords of choice. The less number of results, it means that the fewer number of companies or websites are bidding on those keywords.

Google AdWords

    This tool is essentially useful if you will be launching Pay Per Click campaigns, as you are given an estimate of how much you might pay Google to have your links included in the “sponsored” lists of the search page.

    When you type in your choice of keywords, you will be given the average number of search engine queries that are made using those words. Plus, you have relevant data such as the percentage of competitor sites that are bidding on the same keywords. Cost per click is also included, as based on your estimated daily budget for advertising.

Overture Keyword Selector

    The Overture Keyword Selector can be viewed as Yahoo Search Marketing’s version of Google AdWords, which are essentially for Pay Per Click advertising strategies. In the same way, you will be typing in the keywords or key phrases you are planning to use.

    Yahoo will then ask you to determine your daily advertising budget, and the results based on your keywords will be calculated. You will also be presented with the estimated cost per click, should you decide to use those keywords to launch a PPC campaign on Yahoo Search Marketing.

    Yahoo and Overture also has a View Bids Tool, which essentially informs you the number of bids other websites and other companies are making for your keywords of choice.