Pay Per Click and Pay Per Performance

    Do you want to know how you can create a website that really pays? In Chapter 6: Pay per Click & Pay for Performance, you will be given important information on how many successful webmasters cash in on the number of hits that are made on their site. Learn about the strategies and tools that make websites as profitable as they can be..

  • Pay per Click & Pay for Performance
    • Pay Per Click Models
    • What are Pay Per Click Campaigns
    • Setting up a PPC Campaign (Keyword Selection, Bidding Strategies, Advertising Text, Developing proper landing pages, Tracking)
    • Major PPC Search Engines (Google AdWords, Overture PPC Ads, Other PPC Advertising Resources, SEO & PPC Tools for Google, SEO & ROI)
    • Pay Per Performance (What is Pay Per Performance, Pay For Performance Options)
    • Paid Submissions (Paid Search Engines and Directories)

Paid Submissions


    You can also opt to pay search engines and directories when you submit your website. For these websites, you will need to pay a fee to be included as a member, or you need to pay an amount for every link that will permanently be included in their listings.

    For Yahoo Search Marketing, you can pay an annual fee so that your domain will be included in their search listing. The sites included in their paid Search Submit service are crawled over by spiders every week, so whenever you make updates, you are sure that they are indexed on Yahoo.

    An example of this is found in AlltheWeb, which operates under Overture and Yahoo. You can pay Yahoo Search Marketing about $0.25 per submission of product, which will be included in their products directory. Your submission will be listed under Yahoo Shopping, and the cost per submitted product depends on the product category.

    For example, baby apparel and automotive cost $0.25, while computers, software, and electronics can be from $0.50 to $0.75. Categories that cost about $0.15 to submit are religious, music, books, and general merchandise.