Pay Per Click and Pay Per Performance

    Do you want to know how you can create a website that really pays? In Chapter 6: Pay per Click & Pay for Performance, you will be given important information on how many successful webmasters cash in on the number of hits that are made on their site. Learn about the strategies and tools that make websites as profitable as they can be..

  • Pay per Click & Pay for Performance
    • Pay Per Click Models
    • What are Pay Per Click Campaigns
    • Setting up a PPC Campaign (Keyword Selection, Bidding Strategies, Advertising Text, Developing proper landing pages, Tracking)
    • Major PPC Search Engines (Google AdWords, Overture PPC Ads, Other PPC Advertising Resources, SEO & PPC Tools for Google, SEO & ROI)
    • Pay Per Performance (What is Pay Per Performance, Pay For Performance Options)
    • Paid Submissions (Paid Search Engines and Directories)

Pay per Click and Pay per Performance


    By definition, Pay Per Click means that the webmaster or the company that owns the website pays Google, or any other search engine, for every instance that a visitor clicks on their link. The role of the search engine here is to make those links as visible to the visitors as possible, which can in turn mean a good investment for businesses if they want to have a better internet presence.

    Pay Per Click, or PPC, is a smart and sure-fire method that search engine marketers look into. It is a sensible system, anyway. A small percentage will be paid to advertisers, only if your link is clicked by a visitor. Otherwise, you won’t need to spend a thing.

    In this chapter, you will be presented with a broader understanding of Pay Per Click and Pay for Performance. There is actually more to PPC than meets the eye, and when you have a better knowledge of it, is can be to your advantage. You will learn the ups and downs of having such services, so you can be able to determine if this will be a strategy that you can use.